85 days to go before the first match of the 2018 FIFA World Cup™ kicks off, Hublot brought together friends of the brand to celebrate the beautiful game of football in a Match of Friendship during Baselworld 2018. Now, with 60 days to go before the 2018 FIFA World Cup™, the brand joined hands with its UAE partner Ahmed Seddiqi & Sons to bring together friends of the brand and regional football players for a return game after the tie score at Basel Two one-off teams for an encounter that all football fans could have only dreamed of. True to its motto “First, Unique, Different”, Hublot invited Brand Ambassador Pelé to coach his first football team in Dubai, for this game held at the Dubai Opera Hanging Garden which saw action for the first time since their inauguration. Friend of the Brand, Marcello Lippi, managed the opposing team. The match time was kept by the newly launched Big Bang Referee 2018 FIFA World Cup Russia™ smart watch. There are some sporting moments in history that live on forever and Hublot knows better than anybody how to create these moments!