• Formulaire de contact
• Partager

When I started Delance in 1996, I was contacted by a friend who was starting a website design business.
In 1996, when everybody was saying that the web was not the right place for a luxury brand… I believed in it and Delance was one of the first ones to have an online presence…. in pink.
In 1998, a student contacted me and offered to re-design the website, because it was a bit outdated… we re-did it… in orange.
In 2000, the same student, who had become an expert in the meantime, thought another version was due… and we re-did it… in the blue tones.
2004… soft version, in the tan-salmon colors 2007… bolder, in the red tones 2011… elegant, in the champagne-rose tones.

That is when I made the decision that the website would stay the way it was for a number of years, and every time someone suggested to re-do it, I said no… too much work…

Finally, in May of this year, my daughter Rachel said to me:
– Mom, everything has changed in the last 6 years and I would really like to re-do this for you. I know everything about Delance and it is time for you to delegate this to someone else. I will work together with Arnaud, who is a true WEB artist, and you will have a beautiful website for Delance.
– Are you sure that you want to work with your beloved? It is not always easy to mix work and love.
– Let that be my problem and I know that it will work out well.
– Alright, I said, let’s do it!

We worked on the concept… a place to showcase and sell… with prices in Swiss Francs.
Concise texts, beautiful pictures.
We had to limit the languages. We stayed with French, German and English… Arabic, Portuguese, Russian, Chinese, etc. will have to come at a later time.
And the configurator is not quite up to date either… we will address that later.

I called out and my friends helped me. Monique re-took all the pictures with beautiful flower backgrounds.
Valérie took a few pictures of me.
Rachel and I revisited all the descriptions. Anaïs, Ingrid, Sonja and Roswitha supported us with the translations.

And I took a crash course in SEO, because someone convinced me that SEO was vital.
That was something…if you want to know more about it, feel free to ask, I am quite the specialist by now.

My young intern developed a passion for this project and worked on it methodically and with precision.
Jean-Pierre, my husband, finally took an interest in my work and got involved as well, cross-checking a large number of texts, links, looking at carousels, that was his work.
And here is the result… … all you have to do is to click here and you will discover what we came up with.
I am happy and proud, because this website is the result of friendships and commitments from a network of people who have been my support for a long time.

Now begins the work to promote this beautiful website.
And since I believe in the law of attraction, a luxury marketing student, specializing in media, recently expressed her desire to do an internship with Delance…. I will meet her next week.

If you like what I do, help me spread the news about delance.com and become a link of the chain. Share and share again….
If you own a Delance or if you know someone who has one, become one of the brand’s ambassadors.
Every woman who wears a Delance is an ambassador of the brand.
And last, but not least, I would love to hear your thoughts about this.
I hope that I will soon have the pleasure to see you again and wish you a beautiful fall.