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BASELWORLD 2013 - Daily News - April 28, 2013
 
Le 30-04-2013
de Baselworld - MCH Foire Suisse (Bâle) SA

PLENTY OF ROOM IN A NEW HOME
A GRAND PRESENCE IN BASEL: NEW WATCHES FROM ROLEX
A spectacular presence and classic watches in new guises: Rolex unveils the luxurious variant of the legendary Daytona and a new GMT-Master II in its totally new stand at BASELWORLD. With three floors with a luxurious ambience and a new design, Rolex presents itself and its products at a completely new stand. The stand reflects this brand's contemporary elegance through the use of modern materials and typical Rolex motifs, some of which refer to the ocean. The architecture is impressive, and so too are the dimensions.

FINE MECHANICAL TIMEKEEPING
KARL-FRIEDRICH SCHEUFELE IS PLEASED TO PRESENT EXCITING NEW WATCHES
Chopard's versatile new watches include intricate complications and sport watches with own movements. Chopard also celebrates the Happy Sport's anniversary by launching a first mechanical version.

FIRST-CLASS FEMININITY
BREITLING INTRODUCES THE TRANSOCEAN CHRONOGRAPH FOR LADIES
With its understated design, Breitling's Transocean watch offers a contemporary stylistic interpretation of the aesthetic of 1950s and 1960s chronographs. In 2013, Breitling augments its collection with a 38-mm diameter ladies' chronograph.

DRAMATIC NEW JEWELLERY COLLECTIONS
JACOB & CO. DEMONSTRATES HIGHEST JEWELLERY EXPERTISE AT BASELWORLD
It's an all new year for Jacob & Co., which has not only created an amazing new exhibition space, but is also unveiling multiple new collections in its watch and jewellery lines. In an unprecedented move, the company is releasing nearly ten completely new, ultradramatic jewellery collections that are sure winners thanks to their creative, stylistic designs.

THE CROWN HIPSTER OF JEWELLERY
IN HIS 15TH YEAR AT BASELWORLD BRITISH LUXURY ICON STEPHEN WEBSTER LAUNCHES NEW COLLECTIONS
British luxury jeweller Stephen Webster is exhibiting at BASELWORLD for the 15th year. The company has been going from strength to strength and it is the biggest British brand at BASELWORLD 2013. Stephen Webster talks about his plans to launch new collections and his stylish stand.

“STRONG BASE FOR OUR FUTURE”
MICHELE SOFISTI, CEO OF THE SOWIND GROUP, ABOUT THE WORLD OF GIRARD-PERREGAUX
With an impressive technical innovation, Girard-Perregaux celebrates its attendance at BASELWORLD. Since 2011, the Sowind Group's brand has been under the umbrella of Kering Group and exhibits together with the other watch brands of the Group, Jeanrichard, Boucheron and Gucci.

TUNE UP YOUR BIKE
FESTINA LAUNCHES NEW SPECIES IN THE CHRONO BIKE COLLECTION
Traditionally at home in the world of competitive bicycling, in 2013 Festina again launches a series of distinctively sporty chronographs in the Chrono Bike Collection. Technically motivated elements in the style of professional bikes inspired the specially designed bezels, eye-catching indexes and subdials of these chronographs.

MODERN ALCHEMY
OMEGA PRESENTS SEDNA GOLD
Omega introduces a new alloy that combines gold (75%), copper and palladium. The intense pink colour of Sedna gold results from its admixed copper. The addition of palladium assures that the gold's ruddy hue is especially durable. This alloy, which debuts in the case of the new Constellation Sedna, is named after a distant planetoid with one of the most reddishcoloured surfaces in our solar system. Watches in this line, which debuted in 1952, are distinguished by the polished middle pieces of their cases and by bezels with Roman numerals.



Original Language: English

 



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