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Rolex fosters film-making excellence
 
Le 28-03-2018

Rolex has been linked for decades to the history of cinema through the appearance of Rolex watches in countless legendary films.

In 2017, the brand solidified its place in cinema and forged a partnership with the Academy of Motion Picture Arts and Sciences. Rolex is Proud Sponsor of the Oscars as well as Founding Supporter of the Academy Museum of Motion Pictures. As such, Rolex supports the Academy as it represents the pinnacle of cinematic art, preserving the history of cinema and in its recognition of exceptional achievement.

A film encompassing the spirit of Rolex and cinema was broadcast widely during the 2017 Oscars, featuring memorable scenes in films with Rolex watches on the wrists of legendary characters. The Rolex watches were often specifically chosen by the filmmakers and, in some cases, even belonged to the actors themselves. The film provides a snapshot of Rolex throughout the years, but so many more films can be added to the already impressive list.

This year, a Rolex film was unveiled during the 90th Academy Awards, featuring an impressive line-up of four outstanding filmmakers, who have each won Best Director Oscars for their work: Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese. These Rolex Testimonees represent the pinnacle of achievement in film, each with their own style and personality have contributed to creating some of the most unforgettable cinematic experiences. They have redefined the art of storytelling on screen.

Rolex supports those who achieve the highest level in their field, be it in sport, or in cinema and the arts. Kathryn Bigelow, James Cameron, Alejandro G. Iñárritu and Martin Scorsese are masters of their craft, whose films stand the test of time. As directors they recognise the importance of capturing moments in time with their works serving as an artistic interpretation of the world. These four filmmakers have the ability to connect with people across generations, cultures and boundaries, to expand their worlds and allow them to discover something new.

Fédération de l'industrie horlogère suisse

 



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