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Corum at the Folies Bergère with Joachim Horsley
 
Le 05-03-2018


Millions of people know Joachim Horsley... without ever seeing or recognising him.

He has composed film scores for Dreamworks productions, arranged songs for Michael Bublé and John Legend, performed on stage with Ben Folds, and even has a YouTube channel for his own arrangements, which have been played a record-breaking number of times with 10 million views in six months – a feat unmatched by any other solo pianist.

Working to a frenzied pace, Joachim Horsley and Corum came together to create a unique watchmaking composition, which was unveiled at an exceptional show at the Folies Bergère in Paris on February 15th. This major international event lifted the veil on the Golden Bridge made to measure by Corum in his honour. Part of a strictly limited edition, this piece marks the beginning of an enduring partnership between the brand and Joachim Horsley. It is also the first time that Corum’s Golden Bridge has embarked on a long-term musical partnership, which over the coming years is set to extend beyond the realm of pure watchmaking.

The Golden Bridge Joachim Horsley will be the first Corum watch to feature a metallic decoration on its sapphire case back. It depicts an extract from the original score of Beethoven’s 7th Symphony. The piece will be available in white gold and pink gold.

Corum also teamed up with Reuge to mark this partnership and to give the Golden Bridge Joachim Horsley a unique presentation case. Specially designed for the artist, this music box will play three of the melodies personally arranged by Joachim Horsley: compositions by Bach, Mahler and Beethoven reinterpreted as rumbas or with Cuban-inspired beats.

In addition to this co-creation, Corum will also now be giving its clients – music lovers or not – the chance to create their own Golden Bridge based on the same model. Their metallic sapphire case back decoration can feature a different score, or they can even choose a motif, letters, or a coat of arms.

Fédération de l'industrie horlogère suisse

 



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