Bulgari has unveiled its new boutique at 10 Via Condotti, Rome. “The New Curiosity Shop” celebrates the art of wonderment, reinterpreting the “Old Curisoity” shop opened in 1905 and expressing the Maison’s taste for extraordinary objects.
In a play on contrasts, various materials, extravagant items and historical design elements re-merge in their contemporary alter egos, combined with unique, personalised or exclusive Bulgari creations.
The shape and materials of the central counter give it the appearance of a traditional table. Seen from above, it morphs into an interactive screen enabling clients to scroll through the collections. The walls also house precious secrets, with a number of drawers inviting them to discover new creations. This resolutely refined new showroom celebrates the Bulgari world by providing a full immersion experience for visitors with a penchant for curiosities.
Fédération de l'industrie horlogère suisse