Oris is kicking off 2018 by unveiling a new contemporary brand image. Its creative logo as well as its new slogan highlight the brand’s innovative and independent spirit.
Through this image reboot, Oris is eager to highlight the fact that it is one of the rare independent companies in the Swiss watch industry. It is continuing to forge its own path by fighting for what it believes in: contemporary, high-performance watches of authentic quality. The new brand slogan “Go your own way” expresses this freedom and this self-reliant mindset.
Founded in 1904 in Hölstein, a village nestling in the Waldenburg valley in north-western Switzerland, Oris remains based at the same site and continues to offer 100% mechanical collections.
Fédération de l'industrie horlogère suisse