Eberhard & Co defies time
Le 26-01-2018

The watch brand celebrated its 130th anniversary in 2017. Alongside the various events dotted throughout the year, Eberhard & Co unveiled in December a book recounting its company history.

The art of defying time, written by the Italian journalist and author Giosuè Boetto Cohen, tells the stories of the founder of Eberhard & Co as well as the man who succeeded in making it a much appreciated and sought-after watch brand. A tribute book providing an opportunity to retrace and celebrate an extraordinary epic of entrepreneurship, family and industry, as well as exploring three adventure-filled plots set against the backdrop of 20th century history.

Page after page, we see the evolution of the brand in an gallery of mechanical wonders, from the earliest pocket models to the revolutionary chronographs, and on to the most up-to-date models.

At the centre of the story are three “exemplary stories” of exceptional men: a sailor, an airman, and a race car driver, whose fates become intertwined with those of a watch from the brand. These are Mario Rossetto, commander of the Finzi submarine during the Battle of the Atlantic in World War II, Publio Magini, pilot and navigator of the incredible Rome-Tokyo flight of 1942, and Tazio Nuvolari, one of the greatest legends of motor racing. Published by Rizzoli in English and Italian, this book will be soon on sale in bookshops.

Fédération de l'industrie horlogère suisse


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