TAG Heuer timekeeper of Gran Turismo Sport
Le 02-11-2017

On October 16th, Kazunori Yamauchi, Executive Vice-President of Sony Interactive Entertainment Worldwide Studios Inc and the game’s creator, unveiled the latest version of the game in Modena for 200 members of the international press.

During the event, guests were able to enter a virtual competition and drive cars made by the constructors featured in the game on the Autodromo di Modena circuit.

By the end of 2016, the Gran Turismo franchise had sold more than 76,910,000 copies worldwide, and the latest iteration in the franchise, Gran Turismo Sport, was launched on October 17th in the USA and October 18th in Europe on PlayStation 4. Always at the cutting edge of interactive entertainment, Gran Turismo has chosen TAG Heuer as the game’s first ever watch partner. A double first, in fact: this is the first time the game has partnered a watch brand, and it is also the first time that a watch brand has been associated with a racing video game.

As part of this partnership, the new Gran Turismo Sport game will integrate the watch brand on its screens as the Official Timekeeper and Official Watch. The brand will be visible, just as in races sponsored by TAG Heuer, at every stage of the official timekeeping, at the $trackside as well as in the rankings and the countdown.

Fédération de l'industrie horlogère suisse


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