Tissot has unveiled its partnership with Tmall, China’s largest integrated online shopping platform.
This cooperation was celebrated at Alibaba’s headquarters in Hangzhou and involves serving as timekeeper for the Double 11 online shopping festival. The agreement also more broadly entails marketing operations and promotion of this event organised by the platform, before extending to other fields.
Tissot President François Thiébaud, Country Manager of Swatch Group China Susan Chen, Alibaba CMO Chris Dong, and General Manager of Tmall Apparel Jessica Liu, signed this agreement at an official ceremony.
Fédération de l'industrie horlogère suisse