Van Cleef & Arpels opened this week a new boutique on Zurich’s prominent shopping avenue, Bahnhofstrasse. The new boutique covers 285 m² on two floors.
The boutique’s lighting marks a new design concept, unique to Van Cleef & Arpels. Featuring directed spotlights under glass domes, it illuminates the creations with beams of light that emphasize their vitality and radiance.
The first floor exhibits all of the Maison’s collections. It also includes a VIP salon and a space dedicated to the Poetry of Time™ which brings together all of the Van Cleef & Arpels signature timepieces such as the Poetic Complications™ and the Charms range.