Swiss luxury watchmaker Tag Heuer (owned by LVMH) has recently inaugurated its first mono-brand boutique in Peru in the capital city of Lima. The boutique which is operated in franchising by local retailer G&G Joyeros, is situated premier high street Av. Santa Cruz. G&G Joyeros is exclusive distributors of several prestigious watches and jewelry brands in Peru, as well as the franchisee and operator of a Breitling mono-brand boutique. To celebrate the opening of the Tag Heuer boutique in Lima, the company organized an event attended by many local VIPs, dedicated to Tag Heuer’s Carrera watch.