Boucheron opens a new boutique at Ocean Terminal in Hong Kong
Le 16-09-2013
de SOJH® - News des détaillants

The Maison Boucheron is pleased to announce the opening of its new 68 m2 boutique in Hong Kong's largest shopping center, Ocean Terminal. Following the opening of its store on Pedder Street in October 2012, Boucheron is strengthening its presence in the heart of the Pearl of the East with a Parisian-inspired boutique that should appeal to its Asian clientele in search of rare emotions.

The Boucheron Hôtel Particulier: a tribute to light

The new boutique concept was designed to reflect the contemporary Hôtel Particulier of the Maison Boucheron. The pale marble that welcomes the visiter was inspired by the one found on the façade of 26 Place Vendôme, the Maison's historic boutique chosen by Frédéric Boucheron in 1893. Upon entering the new store, the customer is immersed in a white and champagne colored setting that celebrates the exceptional luminosity of the fa mous flagship at 26 Place Vendôme. Welcomed like a friend of the Maison, the customer will discover its collections in large display cases and can browse through books from the archives in the library. The furniture is made of quartz marble with a crystalline sensuality that reflects the rock crystal work dear to the Maison Boucheron.

The Boucheron creations

Exhibited in this boutique are the iconic jewelry collections such as the graphie Quatre, or the delicate A11a. You will also find the Serpent Bohème collection here, a tribute to the love story between Frédéric Boucheron and his wife Gabrielle. Boucheron's watchmaking art will also take center stage with the new collections Epure and Epure d'Art as well as the timeless Reflet.

"Five Star Services"

Renowned for the excellence of its hospitality for over 150 years, the Maison Boucheron welcomes its customers as it would its guests. Over all these years it has forged very strong ties with them by offering them unique jewelry to help them celebrate the most beautiful moments of their lives. ln the finest tradition of French High Jewelry, Boucheron also offers a special order service with an exceptional experience. The client is a guided in every step of the realization by artisans and gemology experts offering a truly bespoke service.



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