A LANGE & SÖHNE - Nouvelle boutique à Hong Kong
Le 21-09-2011
de SOJH® - News des détaillants

After the launch of A. Lange & Söhne shops in Dresden, Shanghai, Tokyo and Seoul, the exclusive German watch brand opens its fifth boutique in Hong Kong, welcoming watch connoisseurs in the metropolitan area as well as neighbouring Mainland China to experience the works of art bearing the quality seal “Made in Germany” in Asia’s major luxury hub.

To celebrate this significant step of business development, the brand held a grand opening for its first boutique in Hong Kong on 15 September 2011. Many watch aficionados followed the invitation to share the craftsmanship, precision and above all, the passion that goes into the timepieces bearing the signature “A. Lange & Söhne”.

In order to celebrate the occasion, the brand presented the Richard Lange Tourbillon “Pour le Mérite” Handwerkskunst. Limited to 15 exemplars, this special edition demonstrates the artisanal skills of the manufactory at the highest level. Its case made of honey-cloured gold houses a fusée-and-chain transmission as well as a tourbillon with a patented stop-seconds mechanism. The underlying purpose shared by both of these grand complications is to improve precision.

A. Lange & Söhne Hong Kong, an exclusive world of experiences on a smaller scale, is a place where time is at home and where visitors are invited to encounter the history and philosophy of Lange watchmaking artistry. After all, A. Lange & Söhne timepieces are well received among the watch collectors, connoisseurs and watch aficionados in Hong Kong, hence China. For Franck Giacobini, Managing Director of A. Lange & Söhne for the Asia Pacific region, the opening of A. Lange & Söhne’s first mono-brand store in Hong Kong therefore is “an important step to further enhance the brand’s image and the relationship with its ever increasing number of fans in the region.”


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