A New Face and Clear Vision for FORTIS
Le 05-09-2018
de Montres Fortis SA

FORTIS WATCHES AG is pleased to announce that, from 1 September 2018, the traditional brand‘s continuing operation under a new leadership is secured and will also be expanded: Jupp Philipp, entrepreneur and passionate wearer of FORTIS watches, will take the reins.

Since 1912 FORTIS UHREN AG has been continuously manufacturing precision watches at the Grenchen location in Switzerland. Many technological achievements, such as the serial production of the first automatic wrist watch (Harwood), alarm functions and many more, highlight the key role of the FORTIS brand in the history of the watchmaking industry.

However, in the more recent past FORTIS UHREN AG has also suffered as a result of the general crisis in the industry, price pressure and market changes. Therefore, under Mr. Maximilian Spitzy‘s leadership new solutions have been sought – and found. Starting 1 September 2018, the core elements of the FORTIS UHREN AG will be transferred to the new FORTIS WATCHES AG in order to ensure a smooth and unencumbered relaunch of the traditional brand.

This allows the continuation of the company‘s operations after 106 years of progress. Furthermore, all employees will keep their jobs, because they are the „heart and soul of the brand.“ (JP) In a first step, the headcount will even be increased, especially in the sales department.

The direction is clear. The first and foremost vision: „Every customer is entitled to value preservation and it is our duty to ensure this.“ (JP) This guiding principle describes succinctly – almost philosophically – the cornerstones of the future focus and shall forever constitute the creed for all strategic and operational decisions. In order to put this vision into practice, Mr. Philipp will bring in experienced support from the industry:

Mr. Lorenz Aebischer (previously working for renowned brands such as Auguste Reymond, Mido and Tissot) will manage FORTIS WATCHES AG beginning on 1 September 2018.

Initially a precise analysis and strategy development with all of its components will be in the foreground. „Of course, it should be clear to everyone that such a process will take its time. Nevertheless we will immediately get together on 1 September and start to work on the individual topics over the coming months as a team. It will take some time to create the foundations, organise the FORTIS network and make everyone believe in the guiding principle.“ (LA)


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