Chronométreur et montre officiels de la Coupe du monde de la FIFA, Hublot réalise une campagne visuelle au message fort qui célèbre le talent et le mental des champions.
Thirteen personalities share short quotes, positive and inspirational messages proving that anyone can achieve success.
The campaign unites players, coaches and legends who all share a love for football. The campaign features a team of 13 living legends including Pelé, Diego Maradona, coach José Mourinho and Usain Bolt, the fastest man in the world and a football fan –, international referee Bjorn Kuipers, Swiss international Xherdan Shaqiri; footballing icons – David Trezeguet, Marcel Desailly and Alexei Smertin –, as well as managers of the national teams playing at the 2018 FIFA World Cup RussiaTM: Stanislav Cherchesov (Russia), Gareth Southgate (England), Julen Lopetegui (Spain), Didier Deschamps (France) and Hervé Renard (Morocco). As champions they convey the message “How to become a champion!” The campaign is brought to life through 13 visuals of football legends combined with motivational quotes.
To kick off this new campaign, the adverts feature the words of the two best players of all time. Diego Maradona says: “To become a champion, you must never give up or stop practising. The most important thing: respect your parents, as they are your best advisors”; while Pelé gives the following tip: “To become a champion, respect others and never think that you’re the best.”
Fédération de l'industrie horlogère suisse